August 11, 2022


Let'S Talk Law

Q&A: on the net advertising in Turkey



What principles govern advertising on the world-wide-web?

The Purchaser Defense Regulation governs commercial advertising that is aimed at customers in Turkey. The definition of business promoting is described broadly in the regulation and handles promotion on the world-wide-web. The qualified authority is the Board of Ad, which has the authority to investigate and watch all marketing things to do and to impose administrative fines. All commercials shall be correct and honest, and shall not violate community order, general public morality, particular rights and concepts issued by the Board of Ad. Any unfair industrial activity (eg, deceptive or aggressive routines) is also prohibited and the Board of Ad may problem administrative fines in violation thereof. The Regulation on Commercial Advertisements and Unfair Professional Functions gives a lot more specifics on the principles established by the Client Security Regulation. Further more, the Legislation on the Institution and Principles of Radio and Tv Broadcasting applies to on-need broadcasters. Any advertisement by way of such broadcasts would be subject matter to the reported Regulation.

Relying on the Buyer Security Law and the Regulation on Business Adverts and Unfair Commercial Functions, the Ministry of Trade printed the ‘Guideline on Commercial Adverts and Unfair Industrial Routines by Social Media Influencers’ in May 2021. The Guideline defines social media influencers, involves commercials manufactured by them to be presented in a clear and comprehensible fashion and forbids any surreptitious marketing functions.

The advertisement of specific merchandise and companies is also regulated. Promoting money providers is issue to the unique policies outlined in the Regulation on the Industrial Commercials and Unfair Business Routines. Appropriately, this kind of adverts should properly indicate the desire and dividend premiums and incorporate all situations that would impact the full volume accrued at the maturity level. Advertising and marketing medicines, health care gadgets, health and fitness services, supplements, cosmetics, cleaning solutions, tobacco solutions, and alcoholic drinks among other folks are even more regulated in the suitable laws.

A current modification designed in the Law on Regulation of Publications on the Internet and Avoidance of Crimes Dedicated by Signifies of This kind of Publications (the Online Law) launched the on-line advertising and marketing ban on social community providers without the need of producing any distinction to the marketed solution or providers. Appropriately, the Information and facts and Communication Systems Authority may possibly impose an marketing ban on a social community service provider that has additional than 1 million daily end users from Turkey if stated provider does not designate a consultant in Turkey.


How is on the net promoting described? Could on line editorial content be caught by the guidelines governing promotion?

In the Client Defense Regulation, commercial promoting is outlined as internet marketing bulletins designed by advertisers in relation to trade, business, craft or occupation created via verbal, visual or prepared interaction resources or related solutions with the objective of sale or lease of a great or services for the reasons of informing or persuading the concentrate on audience. Despite the fact that there is no distinct definition of on the internet promoting in the suitable laws, it falls below the scope of industrial marketing. That stated, the Board of Ad issued decisions on adverts revealed on the net and imposed administrative fines for on line promotion in violation of the explained Legislation.

Surreptitious promotion is not authorized below any situations in accordance to the Shopper Protection Regulation and the Regulation on the Industrial Advertising and marketing and Unfair Commercial Tactics. Surreptitious promotion is outlined as the inclusion or promotion of trade names or business enterprise names inside posts, news, broadcasts and programmes, by working with names, trademarks, logos or other distinct styles or expressions of goods or services devoid of explicitly disclosing or evidently expressing that they are ads. In other words and phrases, the advertiser shall be identifiable by the target viewers.

Deceptive advertising and marketing

Are there rules in opposition to misleading on-line promoting?

Deceptive marketing is controlled in the Consumer Defense Regulation and the Regulation on Industrial Promotion and Unfair Commercial Functions. Appropriately, advertisers are obliged to establish that their marketed claims are legitimate. Advertisers shall substantiate their statements with scientific paperwork and facts. If have to have be, the Board of Ad may perhaps also ask for the advertiser to submit details or paperwork obtained from the universities or accredited study or exam facilities.


Are there any items or providers that may not be marketed on the net?

At present, there are a number of products and services that can not be advertised as for every many regulations precisely applicable to them. According to the Pharmaceuticals and Professional medical Preparations Law, any advertisement of medications and human medicinal items is prohibited. In addition, any advertisement of alcoholic drinks and tobacco is prohibited by the Spirits and Alcoholic Beverages Regulation and the Avoidance and Management of Damages Arising from Tobacco Goods Law. Authorized expert services, gambling and accountancy products and services can be offered as examples for other sectors and products and services that are unable to be advertised. Even though the earlier mentioned-mentioned rules do not mention on line promoting particularly, they apply owing to the broad definition of advertisement uncovered therein.

Internet hosting legal responsibility

What is the liability of information companies and functions that basically host the content material, these types of as ISPs? Can any other functions be liable?

As for each the Online Law, content material suppliers are generally liable for the information they publish on the web. Web hosting providers and access companies are not obliged to watch the content they keep or transmit. That said, hosting and entry suppliers shall, in any circumstance, comply with judicial or administrative selections with regards to the removal or blocking access to the material.